Conversion, conversion, conversion

It is not enough to simply build a website, create a shop and put it out there. Build it and they will come thinking simply does not work in today’s digital marketplace. We build engaging shopping experiences for your customers [users] that creates loyalty and ultimately advocacy.

We have many years experience in building online stores selling both physical and digital products, services, software and subscriptions. We bring a creative and behavioural scientific approach to each and every project that will give your customers a curated, seamless and efficient shopping experience each and every time.

Please provide us a few details regarding your content needs and we will get right back to you to discuss how we can help you.

#Products   #Services   #Subscriptions   #Upsell


48% of online shoppers have bought or spent more than planned when shopping online.

This just shows how a solid e-commerce platform & strategy can grow your business through cross-selling, up-selling and timely offers. Our Digital Support can help you develop this strategy and more importantly, manage it. Your Digital store is a very fluid dynamic environment that should react to customer [user] interactions and habits.

#AI   #Chatbots   #Engagement   #IoT

Emerging Tech.

We continually track new technologies or platforms and consider these when designing new digital shopping experiences.

Getting customers [users] through your 'digital shop doors' is a critical aspect of your online business and in order to maximise your exposure you must embrace and use emerging tech wherever possible such as Augmented Reality (AI), wearables and IoT to name a few. The more channels you can utilise to get your message out there, the more engagement you will generate.

#Responsive  #Application   #Touch


80% of all internet users now own a smartphone and Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitors site instead. The way in which people access the web is changing with a major swing towards mobile. It is critical that your content is served in an intuitive manner that creates a smooth experience for your customers [users]. In order to do that your website must be responsive, manipulating your content to fit the screen or device it is viewed on in order to provide the same experience each and every time.

#LMS   #Modules   #Lessons   #Assignments    #Recipes


We create websites with a wide range of functions.

Our Learning Management System platforms allow our clients to run and sell online courses, whether that's learning a language, undertaking a juicing diet or learning how to code, our system gives our the clients the tools to create, educate and grow great teaching platforms.

#CrossSelling  #UpSelling   #OpenRates


There are missed opportunities every day on websites and these are via transactional emails, these are the emails such as password reset, new order confirmation etc...These have an 80% open rate, much higher than general email marketing campaigns. When we develop digital strategies for clients these emails form a key part of the email marketing campaigns that run.

These emails provide excellent opportunities for cross and upselling.

#HUB4Mail   #API   #Sync #Propagate


Your Digital Strategy involves deploying your content across a range of media and channels of communication such as Social and Email Marketing.

We integrate these online channels with your website to create real-time propagation of your content and dynamic targeting to enable regular messaging between you and your customers [users], keeping the conversation going.

#Retention   #Users   #Customers   #Conversion

Digital strategy.

‘Build it and they will come’ simply doesn’t work.

There is no point having a great website without an innovative strategy in place that takes into consideration your customer [user] behaviours, evolving technologies and your overall business goals. Any strategy should be a dynamic fluid thing and a Digital one even more so.

Our Digital Support will help you develop this strategy, manage and execute it taking into account all factors on a daily basis.


#Awareness   #Selection   #Loyalty   #Advocacy

Life Cycle.

A campaign's life cycle begins with a customer's [user's] first awareness that your product/service exists. It progresses to knowledge when the customer learns a little more. Consideration is the stage at which the customer has enough knowledge to consider purchasing your product or service. Selection represents the purchase. Satisfaction is next, if you can sustain the customer's [user's] satisfaction, it will earn the customer's [user's] loyalty. A loyal customer [user] eventually engages in advocacy, as they recommend your product or service to other people.

#Wordpress   #Drupal   #Magento   #CMS   #CRM


All our websites come with a full back-end admin system or CMS (Content Management System) giving you full control over your site and its content. We always develop our sites in such a way that you can update most areas of your site with no code required. It is important to us that we provide our clients with a robust platform for their site as many come with detailed functionality such as booking systems, CRM's and Education Learning Systems to name a few.

#KillerContent   #ContentisKing


Today content is king. It can literally make or break a business. It is critical that the content is clear, engaging, relevant and current while conforming to a conversion strategy and SEO compliant. Our content service as part of your Digital Support package takes care of this for you, increasing engagement and ultimately conversion.

We produce all required graphics, update text & media content, modify menu and page structures as needed,


Engagement, loyalty, advocacy.



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[email protected]

+44 121 288 4478


HUB4 Digital
Lovett Avenue
Birmingham, UK